2020 Press Release




On Sunday 8 November 2020 at the Grinzane Cavour Castle,

in connection with Hong Kong, Moscow, Dubai and Singapore,

international solidarity will overcome the health emergency

 The international solidarity and the promotion of food and wine excellences of the Piedmont Region and of the Langhe Monferrato Roero area do not stop in front of the health emergency situation.


The 21st World Auction of the Alba White Truffle®, a charity event linked to the precious underground mushroom, adapts to the health protocols and the recent decrees on safety, confirming its humanitarian vocation worldwide, with a live broadcast edition, in connection with the main world capitals, as usual.


The initiative, which over time has been able to reconcile the enhancement of Piedmont agri-food production with the international destination of large funds for solidarity causes, has raised the considerable sum of more than 4.8 million euros in its twenty-year history.


On Sunday 8 November 2020 the XXI edition of the Auction will take place at the Grinzane Cavour Castle, as usual, a specific site decreed as a World Heritage Site by Unesco, as part of the broader recognition of the "Langhe-Roero and Monferrato Wine Landscapes".


Thanks to the organisation of the Cavour Piedmont Regional Wine shop, the precious support of the Piedmont Region, the Enit - Italian National Tourism Agency, the Langhe Monferrato Roero Tourist Board, the International Alba White Truffle Fair Authority and the National Centre for truffle studies, once again extraordinary batches of Alba White Truffle will be auctioned, in combination with magnum bottles of the wines by the producers belonging to the Barolo Barbaresco Alba Langhe and Dogliani Protection Consortium.


Starting from 1.00 pm, live streaming links will be opened from the conference room of Grinzane Cavour Castle, allowing guests present in selected locations around the world to contest at the same time for the Grand Final Batch of White Alba Truffle combined with the precious magnums of Baroloand Barbaresco.


In Hong Kong, the World Alba White Truffle Auction ®  can count on the consolidated support of the three-star Michelin chef Umberto Bombana. Once again, the famous restaurant "8 1/2 Otto e Mezzo Bombana" will be a reference point for fans of the Tuber magnatum Pico in the eastern metropolis and the solidarity and humanitarian relationship between the Auction and the Mother's Choice Institute, an association charity that helps children without families, with the aim of giving hope and new perspectives in life, through the funds raised.


For the second consecutive year the city-state of Singapore will take part in the event, with an exclusive appointment in the prestigious National Gallery at the Art restaurant of the starred chef Beppe De Vito, one of the most famous names in excellence food and wine in Italy and owner of 5 restaurants in the Asian metropolis. A special occasion, which will be honoured by the presence of the Italian Ambassador in Singapore Raffaele Langella, to raise funds for the World Food Future - Educate, discern, nourish, a global program of nutrition education aimed at children from disadvantaged families aged 7 to 12.


In Moscow, the Bosco Cafe at the Gum Warehouses directly on Red Square will be the location of excellence for a lunch dedicated to His Majesty, the White Truffle of Alba prepared by Chef Davide Corso. An event made possible thanks to the precious interaction between the Russian headquarters of ENIT - the Italian National Tourism Agency and the Embassy of Italy in the Russian Federation; Ambassador Pasquale Terracciano will be present at the charity event.  The proceeds of what will be collected during the event will be donated to Dmitry Rogachev National Medical Research Center of Pediatric Hematology, Oncology and Immunology, avant-garde research centre specialised in haematological, oncological and immunological diseases of childhood and in molecular diagnostics.


In Dubai, the magnificent view of the Burj Khalifa and the downtown skyline will be the stage for the dinner-event, held at the renowned Roberto's restaurant, where the creativity of chef Francesco Guarracino will combine the scents of the Alba White Truffle with Italian culinary excellence. The presence of the Italian Consul General in Dubai Giuseppe Finocchiaro and the collaboration of the Embassy of Italy in the United Arab Emirates will give maximum resonance to a preparatory event for the 2021 edition of the Universal Expo, to be held in the United Arab Emirates, enhancing Piedmont food and wine productions and its tourist-cultural offer.


In the last two batches of the auction there will also be two "made in Piedmont" maxi Panettone of 10 kg and 20 kg, signed by Albertengo, a historic company from Torre San Giorgio (Cn), which produces 1.5 million leavened products for Holidays every year.

 Massimo and Livia Albertengo will pay homage to the international guests connected to Grinzane Cavour with a trio of mini panettone: apricot, Moscato and traditional frosted.  


The XXI edition of the Alba White Truffle World Auction® can also be followed live in streaming on the Facebook page of the Grinzane Cavour Castle.



 Roberto Bodrito, president of the Cavour Piedmont Regional Wine Shop:   « With great determination we confirm this historic event of international promotion and solidarity. Together with the Mayor of the City of Alba Carlo Bo and the Mayor of the Municipality of Grinzane Cavour Gianfranco Garau, thanks to the consolidated relationships with the foreign organizers and the relevant Embassies of Italy built over the years, we have organised an appointment that will be broadcast live worldwide and that, albeit in the absence of the public, will make the spotlight of the international press converge on our food and wine excellence. Even if the health protocols do not allow us to physically reach the nations of the offices connected with the Grinzane Cavour Castle, the Alba White Truffle will reach people, with its perfumes and its humanitarian support for commendable initiatives».